Tower Rush

Cookie Policy

This Cookie Policy explains what cookies are, which cookies this website uses, the purpose of each, how long they persist, and how you can manage or disable them. Certain cookies require your consent and will not be set unless you provide it. You can update your preferences at any time.

1. What Are Cookies

A cookie is a small text file that a website places on your device (computer, smartphone, or tablet) when you visit. It stores a small amount of data, typically an identifier, that allows the website or a third party to recognise your device on subsequent visits or across sessions. Cookies cannot execute code, carry viruses, or access other data on your device.

Similar technologies that serve comparable purposes include web beacons (small transparent images embedded in pages or emails), pixel tags, local storage, and fingerprinting techniques. This policy uses “cookies” as a general term encompassing all such tracking technologies unless otherwise specified.

Cookies are categorised in two dimensions: by the party that sets them (first-party, set by this site, or third-party, set by an external service), and by their duration (session cookies, which expire when you close the browser, or persistent cookies, which remain on your device for a defined period).

2. Why We Use Cookies

We use cookies for several distinct purposes. Some are essential to the basic operation of the site; others help us understand how the site is used; others support affiliate tracking that funds the site’s operation. Each category is explained below. Where cookies require consent, they are not set unless you have actively agreed through the consent mechanism presented when you first visit the site.

3. Cookie Categories

3.1 Strictly Necessary Cookies

These cookies are required for the website to function at a basic level. Without them, services you have requested, such as navigating between pages or maintaining a session state, cannot be provided. Strictly necessary cookies do not require your consent and cannot be disabled through the consent tool, although you can block them in your browser settings at the cost of degraded site functionality.

Examples of what strictly necessary cookies do on this site: storing your cookie consent preference so you are not asked again on every page; maintaining the integrity of a browsing session; enabling basic navigation and page loading functions.

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors interact with the site: which pages are viewed, how long visitors spend on each page, what content they engage with, and whether they encounter any errors. The data is collected in aggregate and does not identify individual users. It is used to understand how the site is performing and to make improvements.

We may use Google Analytics for this purpose. Google Analytics operates under Google’s privacy policy, available at policies.google.com/privacy. If you prefer that Google Analytics not collect data about your visits, you can install the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You can also opt out through your browser’s cookie settings or through a cookie consent tool.

Analytics cookies are persistent and typically remain on your device for up to 13 months, though this can be adjusted in the platform configuration. They are set only after consent is obtained.

3.3 Affiliate Tracking Cookies

When you click a link to a partner casino on this site, an affiliate tracking cookie is set on your device. This cookie records that the visit to the casino originated from this site and attributes any subsequent qualifying action – typically account registration or a first deposit – to our affiliate account with that operator. Without this cookie, we cannot be credited for the referral and cannot earn a commission, which funds the operation of this site.

Affiliate tracking cookies do not collect sensitive personal data. They store an identifier, a timestamp, and a reference to the casino destination. They do not track your activity once you have left this site and arrived on the casino platform – that is governed by the casino operator’s own cookie and privacy policy.

Affiliate cookies are persistent and typically remain active for between 30 and 90 days from the date of the click, depending on the affiliate programme. If you complete a qualifying action within that window, the cookie is used to attribute the referral. After the window expires, the cookie is no longer active for tracking purposes.

These cookies are set only after consent is obtained. If you decline tracking cookies, you can still visit casino partners by copying and pasting their URL directly, though we will not receive affiliate credit for that visit.

3.4 Functional Cookies

Functional cookies allow the site to remember choices you make to provide a more personalised experience. Examples include remembering your cookie consent decision so you are not presented with the consent prompt on every page visit, or storing display preferences. These cookies do not track your behaviour across other websites.

Functional cookies may be first-party or third-party. Where they are first-party, they are set and read by this site only. They persist for varying durations depending on the specific function, typically between one session and one year.

3.5 Third-Party Cookies

Some pages on this site may include embedded content or functionality provided by third parties, such as analytics platforms, affiliate tracking networks, or content delivery services. These third parties may set their own cookies on your device as a result of your visit. We do not control the placement or content of third-party cookies and are not responsible for the information they collect.

Third-party cookies are subject to the respective third party’s own privacy and cookie policies. The primary third-party services that may set cookies in connection with your visit to this site include Google (analytics), and the affiliate network platforms we use for commission tracking. We recommend reviewing the privacy policies of these services if you have specific concerns about their data collection practices.

4. Detailed Cookie Reference

The following table summarises the main categories of cookies in use on this site:

  • Cookie type: Consent preference | Purpose: Stores your cookie consent decision | Duration: 12 months | Party: First-party
  • Cookie type: Analytics (Google Analytics) | Purpose: Aggregate usage data | Duration: Up to 13 months | Party: Third-party
  • Cookie type: Affiliate tracking | Purpose: Referral attribution | Duration: 30–90 days | Party: Third-party (affiliate network)
  • Cookie type: Session cookie | Purpose: Navigation and page integrity | Duration: Session only | Party: First-party

The specific cookies in use may change as we update the site or change our service providers. This policy will be updated to reflect any material changes.

5. Managing Your Cookie Preferences

5.1 Consent Tool

When you first visit this site, you will be presented with a cookie consent notice. You can accept all cookies, accept only essential cookies, or customise your preferences by category. Your choice is stored in a preference cookie and applied to all subsequent pages. You can update your preferences at any time by accessing the cookie settings option in the site footer.

5.2 Browser Settings

Every major browser provides controls for managing cookies. You can typically view, block, and delete cookies through the browser’s settings or preferences menu. Instructions for the most commonly used browsers:

  • Google Chrome: Settings → Privacy and security → Third-party cookies
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Apple Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
  • Opera: Settings → Advanced → Privacy & security → Site Settings → Cookies

Blocking all cookies may impair the functionality of this site and many other websites. If you block strictly necessary cookies, certain features of the site may not work as expected.

5.3 Mobile Devices

On iOS devices, you can manage cookies through Safari settings (Settings → Safari → Privacy & Security). On Android, cookie management is available through Chrome’s settings (Settings → Privacy and security). Third-party browsers on mobile follow their own settings paths.

5.4 Industry Opt-Out Tools

Several industry-run tools allow you to opt out of interest-based tracking by participating advertising and analytics networks:

Note that opting out through these tools does not remove cookies that are already on your device; it prevents new tracking for interest-based purposes. Strictly necessary cookies and affiliate tracking cookies are not covered by these opt-out mechanisms.

6. Do Not Track

Some browsers transmit a “Do Not Track” (DNT) signal to websites indicating that the user does not wish to be tracked. There is currently no legally binding standard governing how websites must respond to DNT signals. We may not alter our data collection practices in response to DNT signals, though you can achieve equivalent control through the consent tool and browser settings described above.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our service providers, or applicable law. Updates will be published on this page with a revised date. We recommend checking this page periodically, particularly if you have specific concerns about tracking. Continued use of the site following any change constitutes acceptance of the updated policy.

8. Contact

For questions about our use of cookies or to raise a concern about specific tracking practices, contact us via the contact form on the About Us page. We will respond within 48 hours.